Write and design a post
Draft a social post by hand or from an AI brief, work through the generated options, and edit one variant's design, caption and brand colours in Composer Studio.
Compose is the drafting tab. You either write the post yourself, or give the AI a short brief and pick from the options it returns. Either way the result is a draft holding one or more variants, and nothing leaves Zyan until you schedule or publish it.
Before you start
You need create or edit access on Compose. The AI brief additionally needs AI writing switched on for your workspace — that is a switch Zyan holds, not one you can turn on yourself.
Draft vs variant
A Compose run produces one draft that holds one to six variants — alternative versions of the same post. You pick a variant, then save it, schedule it, or send it for approval. Everything in the right-hand panel is about variants; everything you save goes to the calendar as a post.
Write a post by hand
Open Compose and click Create post
Choose Channel and Format
Format is a row of pills: Text, Image, Video, Carousel, Story or Reel.
Write the draft
Fill the Draft title and the caption, and add images, an article URL or a Google Business CTA as the format requires.
Wrap a link for tracking
Use Track this link on an article or CTA link if you want clicks attributed back to the post.
Save draft
Reopen it later with Edit post.
Saving a draft schedules nothing
A saved manual draft sits in the composer. It is not dated, not queued and not published. Dating happens on Content CenterCalendar; publishing happens in the publish dialog.
Write from an AI brief
AI ideas is a two-step brief. On an existing manual draft the same button reads Generate alternatives.
Step one — Where should it go?
Tick up to six Channels and pick a Format. Continue stays disabled until at least one channel is ticked.
Step two — What should it say?
Optionally start from a preset, then write the brief and set Tone, Goal and How many options. Attach source images if you have photography the AI should write around.
Generate
Options land in the Options panel on the right. Cancel stops a running generation.
Work through the options
Switch between Options and History with the segmented control — History holds saved versions of the draft.
AI brief settings
| Setting | What it changes | Default |
|---|---|---|
| Channels | Which platforms the AI writes for. Each channel gets copy shaped for it. | None selected; six maximum |
| Format | Text, Image, Video, Carousel, Story or Reel. | Text |
| Start from a preset | Prepends a saved quick action or ad-style preset to your brief. | Optional |
| What should this post say? | The brief the AI writes from. Specific beats long — one product, one audience, one outcome. | — |
| Tone | Professional, Casual, Playful, Inspirational, Educational, Promotional or Conversational. | — |
| Goal | Awareness, Engagement, Conversion or Education. | — |
| How many options | How many variants to generate, from one to six. | — |
| Source images | Photography you upload or pick from the Library, fed to the AI as context. | — |
What you can do with a variant
Each variant has a kebab menu of follow-up actions.
| Action | What it does |
|---|---|
| Revise with AI | Rewrites this variant against a new instruction |
| Edit design | Opens the design editing controls for this variant |
| Open in Studio | Opens the full-page Composer Studio |
| Add to calendar | Saves it as a dated post |
| Save as template | Stores the caption and hashtags in the Library |
| Request client review… | Emails a client a private approval link |
| Adapt for another platform… | Rewrites the same idea for a different channel |
| View post | Opens the saved post |
If a save is not confirmed, use Retry save
When Zyan cannot confirm a save you get The last save wasn't confirmed — retry the same request and a Retry save button. Use it. Saving again as a fresh request can create a second copy of the same draft.
Composer Studio
Studio is the full-page editor for one variant: live design preview, caption, hashtags, brand colours, AI revision and revision history.
Open Studio
From a variant's kebab menu, choose Open in Studio.
Edit the copy and the design
The preview updates as you type. Use Revise with AI for copy changes you would rather describe than write.
Set brand colours
Primary, Accent, Background, Text and Secondary apply to the rendered design.
Roll back if needed
Revision history lists earlier states, and Revert to original returns the variant to how it was generated.
Back to composer
Your changes stay on the variant.
| Setting | What it changes | Default |
|---|---|---|
| Brand colors | Primary, Accent, Background, Text and Secondary, applied to the rendered design. | — |
| Compose view | Switches the right panel between Options — the variant grid — and History, the saved versions of this draft. | Options |
| New draft | Clears the composer and starts again. Save first if you want to keep what is there. | — |
Image generation is not available
Generating or regenerating an image from a variant does not currently produce one — the request is refused by the image service regardless of your workspace settings. Attach your own photography with Source images, or design in Studio using the brand colours.
Troubleshooting
| Symptom | Cause | Fix |
|---|---|---|
| AI ideas is greyed out | AI writing is off for your workspace | You can still create and edit posts by hand; ask Zyan to switch AI writing on |
| Continue is disabled on step one | No channel is ticked | Tick at least one channel |
| A variant shows preview only, with no live editing | It was generated before the Studio update | Regenerate the post to get an editable variant |
| No design source for this variant yet | There is no stored design to recover | Nothing to restore; start from a new variant |
| The last save wasn't confirmed | The save result did not come back | Press Retry save rather than saving again |
| A generation seems stuck | It is still running | Press Cancel, then generate again with a shorter brief |