The content library
Store media assets, save reusable caption and hashtag templates you can paste into any post, and read how published content actually performed per campaign.
The Library tab holds the things you reuse. It has three sub-tabs: Assets for media, Templates for saved captions and hashtag sets, and Performance for campaign-level content results.
Before you start
You need access to Calendar and Library. Uploading assets and saving templates additionally need create or edit access.
Assets
Assets are the images and video you draft with. Search the grid, organise items into folders, and tag them so a search finds them six months later.
Open the asset grid
Add media
Upload from your machine, or pull a file in from Drive with the picker.
Organise it
Put assets into folders and add tags. Both feed the search box at the top.
Use an asset
Attach it to a post from the composer, or feed it to an AI brief as a source image.
Templates
A template stores a caption and a hashtag set under a name, so you can paste it into any post from the calendar drawer with Insert saved caption or Insert hashtag set.
Open the template list
Content CenterLibraryTemplates — an empty library reads No templates saved yet.
Create a template
Fill Template name, Category and Description so it is findable.
Write the reusable copy
Put the caption in Template caption and the tag set in Hashtags.
Save
It now appears in the insert menus on the calendar and in Compose.
You can also create a template straight from a variant in Compose with Save as template — usually easier than retyping a caption that already worked.
Settings reference
| Setting | What it changes | Default |
|---|---|---|
| Search assets… | Filters the asset grid by file name and tag. | — |
| Template name | How the template is listed in the insert menus. | — |
| Category | Groups templates so a long list stays usable. | — |
| Description | A note to your future self about when to use this one. | — |
| Template caption | The caption inserted when you use the template. | — |
| Hashtags | The hashtag set stored with the template, inserted separately from the caption. | — |
Performance
Performance reports content results at campaign level. It reads No stats yet until something has actually published and the network has returned numbers — that is a normal state for a new workspace, not a fault.
Per-account numbers live on the Accounts tab
Performance is campaign-shaped. For follower, reach and engagement figures on a single Page or profile, use Content CenterAccountsStats.
Troubleshooting
| Symptom | Cause | Fix |
|---|---|---|
| No templates saved yet | Nothing has been saved to the library | Create one here, or use Save as template on a Compose variant |
| Performance reads No stats yet | Nothing has published, or the network has not returned figures yet | Publish a post and check again once the network reports |
| You cannot upload | You have view access but not create or edit | Ask the workspace owner for edit access on Content Center content |
| An inserted caption overwrites your draft | Insert pastes the template's caption into the field | Insert first, then edit — or copy your draft out before inserting |