Outbound overview

How Outbound is organised — the Campaigns hub, Replies and Settings — and how to choose between a one-time email, a sequence, Smartlead, Apollo and SMS.

Outbound is everything Zyan sends to people who are not yet clients. It has exactly three tabs — Campaigns, Replies and Settings — and the Campaigns tab is a hub: one table of every campaign across every channel, with pills to filter it. Broadcasts, sequences, Smartlead and Apollo are detail pages under that hub, not tabs of their own.

Before you start

Outbound appears if you have at least one of: marketing access for email, sequences access, Smartlead eligibility, Apollo eligibility, or SMS campaign access. A channel pill only appears if you can use that channel.

The Outbound campaigns tab with the sending-status cards and every channel's campaigns in one table — Campaigns from every channel land in this one table. The three cards above it are today's numbers, not the campaign's lifetime totals.

One-time email

A broadcast to a list, sent once

Email sequence

A cadence from your own Gmail or Microsoft 365 mailbox

Smartlead

Mirrored from your own Smartlead account

Apollo

Mirrored from your own Apollo account

SMS

Texts from a business line, armed by an owner

One Campaigns table, filtered by channel pill

Each family keeps its own composer and its own detail page; the hub is the only place they appear side by side.

Choosing a channel

Channel	Use it for	Sends from	Needs
One-time email	A newsletter or announcement to a list, sent once	Your verified marketing domain, or a connected Gmail or Microsoft 365 mailbox	Marketing access and a physical mailing address on file
Email sequence	Multi-step cold outreach with waits between steps	Your own Gmail or Microsoft 365 mailbox	Activation by Zyan, plus a mailbox with outreach sending on
Smartlead	Cold email you already run in Smartlead	Smartlead's own mailboxes	Your Smartlead API key, connected by an owner
Apollo	Sequences you already run in Apollo	Apollo senders	An Apollo API key and the Leads plan feature
SMS	Text campaigns from a business line	A connected Quo, Telnyx or Twilio line	The Leads plan feature, and an owner to arm each campaign

The short version: send one message to a known list with a one-time email. Run a cadence to people who have not heard of you with a sequence. Use Smartlead or Apollo only if that is already where your outreach lives — Zyan mirrors them rather than replacing them.

Start a campaign

Open Outbound

OutboundCampaigns — you land on the hub with the full cross-channel table.

Filter if you need to

The pills are All, Email, Mailbox sequences, Smartlead, Apollo and SMS.

Click New campaign

The chooser asks which provider you want, then hands you to that provider's own composer.

Open a row to manage it

Each campaign has its own detail page with its own stats and controls.

The step rail on the chooser is a map, not a wizard

Provider, Audience, Content or sequence, Sender and schedule, Review shows what building a campaign involves. After you pick a provider, that provider's real composer takes over and the rail stops driving.

Settings reference

Setting	What it changes	Default
Channel pills	Which campaign family the hub table lists. A pill is hidden entirely if you cannot access that channel.	All

What is not in Outbound

Finding prospects is not part of Outbound — that is LeadsProspecting. Outbound takes an audience you already have and sends to it. Your agency strategy and brand voice are not here either; they live under SettingsAgent Context.

Check Status before you debug anything

OutboundSettingsStatus answers "is anything sending right now?" per channel and holds the master pause. It is the first place to look when a campaign appears stuck, and it costs nothing to read.

Troubleshooting

Symptom	Cause	Fix
A channel pill is missing	You do not have access to that channel	Ask the workspace owner; Smartlead is owner-only to connect
There is no Sequences area, only a card explaining activation	Email sequences are activated per workspace by Zyan	There is no self-serve switch; ask Zyan to activate outreach
New campaign offers fewer tiles than you expect	Each tile appears only if you can create with that provider	Apollo and SMS need the Leads plan feature
Smartlead is missing on your phone	Smartlead is hidden inside the iOS admin app	Use it in a browser on a computer
Nothing at all is sending	The master pause may be on	Open Settings → Status and read the per-channel cards