Send a one-time marketing email
Build a broadcast email end to end — sender, content, recipients, tracking and scheduling — and read the campaign detail page once it has gone out.
A one-time email is a single marketing message sent once to a list, a set of leads, or addresses you paste in. It is the right tool for a newsletter, a price change or an announcement to people who already know you. It is the wrong tool for cold outreach — that is a sequence.
Before you start
You need marketing edit access, a sender — either a verified marketing sending domain or a connected Gmail or Microsoft 365 mailbox — and a physical mailing address saved under OutboundSettingsAutomation controls. The address is a legal requirement for marketing email, and sends are refused without it.
Build and send
Start the campaign
Campaign Details
Fill Campaign Name — internal only — plus the Subject Line and preview text.
Send from
Choose Marketing domain, a Gmail mailbox or Microsoft 365, then set From Name and Reply-To.
Email Content
Pick a saved template, or paste your own HTML.
Recipients
Leads, Email Lists or Manual Entry. You can combine them.
Tracking Options
Track Opens and Track Clicks.
Send Options
Send immediately, or pick a Date and Time.
Review and test
Read the Summary, use Send Test to see the real thing in your own inbox, then send.
The From Email is not yours to set
Only From Name and Reply-To are editable. The address the email is sent from is the verified marketing identity, because a sender you have not verified would be rejected by the receiving mail servers. If you need replies elsewhere, that is what Reply-To is for.
Settings reference
| Setting | What it changes | Default |
|---|---|---|
| Campaign Name | The internal name in your campaign list. Recipients never see it. | Empty |
| Subject Line | The subject recipients see. | — |
| Send from | Marketing domain, a connected Gmail mailbox, or Microsoft 365. This choice also decides what tracking you get. | — |
| From Name | The display name on the email. | — |
| Reply-To | Where replies land. Set it to a mailbox someone actually reads. | — |
| Track Opens | Records opens. Not reported for Gmail or Microsoft 365 mailbox sends. | On |
| Track Clicks | Records clicks on links in the email. | On |
| Send Options | Start sending immediately, or send at a specific date and time. | — |
Reading the results
The campaign detail page carries the stats, the recipient list, an activity log and the test-send control. What those stats mean depends on how you sent.
| Metric | Marketing domain | Gmail or Microsoft 365 mailbox |
|---|---|---|
| Opens | Reported | Not reported — structurally zero |
| Clicks | Reported | Not reported — structurally zero |
| Bounces | Reported | Not reported |
| Spam complaints | Reported | Not reported |
| Unsubscribes | Reported | Reported |
0% opens after a mailbox send is not a failure
Mailbox sends go through your own Gmail or Microsoft account, which does not report opens, clicks, bounces or complaints back to Zyan. The only meaningful number on a mailbox campaign is unsubscribes. If open and click rates matter to you, send from the marketing domain.
Troubleshooting
| Symptom | Cause | Fix |
|---|---|---|
| Physical mailing address required | No postal address is saved, and marketing email legally needs one | Outbound → Settings → Automation controls → Sends → Physical mailing address, Save controls, then retry |
| The campaign completed but nothing was sent | Every recipient is unsubscribed or suppressed | Check the list for Unsubscribed contacts and choose a different audience |
| Open and click rates sit at 0% | It was a Gmail or Microsoft 365 mailbox send | Expected. Use the marketing domain if you need tracking |
| You cannot change the From Email | It is the verified sending identity | Set Reply-To instead |
| A scheduled campaign has not gone | The scheduled time has not arrived, or sending is paused | Check the time on the campaign, then Outbound → Settings → Status |
| Recipients report the email looked broken | Custom HTML that the email client rewrote | Use Send Test to a real inbox before sending, and start from a saved template |