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Website visitors

Review the people identified on your client sites before any of them become leads — the Pending, Kept and Discarded tabs, held rows and bulk triage.

Website visitor identification resolves anonymous traffic on a client site to a person or company and delivers it to Zyan. Those deliveries do not go straight into your lead queue. They wait at LeadsVisitors until you decide, one at a time or in bulk, which are worth working.

That triage step is the point. An identified visitor never asked to hear from you, so the list needs a human before it becomes outreach.

Before you start

You need the Website visitors plan feature, the leads permission, and at least one connected LeadPost site. LeadPost is your own account and you pay them directly — see Connect an external form for the site setup.

The Website Visitors triage inbox with pending identified visitors, the page each landed on, and Keep and Discard actions
Identified visitors wait here instead of landing in the queue. Keep promotes one to a lead; Discard leaves it out of the CRM entirely.

This feature is off until someone arms it

Visitor identification is provider-gated and the plan feature is deny-by-default. If Visitors is missing from the Lead Manager header, or the page shows “No BYO visitor-ID sites yet” instead of the tabs, the feature or the site connection is not in place yet. Talk to an owner.

Triage the inbox

Open Visitors

LeadsLead ManagerVisitors. The header link carries a badge with the pending count.

Narrow to one site if you want

Filter by site limits the inbox to a single LeadPost site. Leave it on All sites to work everything at once.

Work the Pending tab

Keep the visitors worth pursuing. Discard the rest.

Check the Discarded tab if you change your mind

Restore puts a discarded row back.

Kept visitors become leads in Lead Manager, where they appear under the Cold outreach origin view.

The three tabs

TabHoldsOffers
PendingEverything waiting for a decisionKeep and Discard
KeptVisitors you turned into leadsNothing — work them in Lead Manager
DiscardedVisitors you rejectedRestore

The tab you are on is written into the URL as ?status=, so you can bookmark or share the view.

Held rows

Some rows arrive with a hold and a reason, because keeping them blindly would cause a problem:

  • Held: matches an existing client — review before keeping. Someone at a business you already work with was on the site. Treat it as an account signal, not a new lead.
  • Held: no email to verify against your client list — review before keeping. Zyan could not check the row against your clients, so it will not guess.

Read the reason before you act. A hold is a prompt to look, not a block.

What you can and cannot see

Email addresses are not shown in the inbox

A row shows only whether an email is present, as a chip — never the raw address. The address travels with the lead if you keep the visitor.

A row that has already become a lead can no longer be discarded or restored. The lead is the record now; change it in Lead Manager.

Bulk triage

You can keep or discard many rows at once. Bulk triage is capped per run, and the summary afterwards tells you exactly what succeeded and what did not — read it rather than assuming the whole selection went through.

Troubleshooting

SymptomCauseFix
There is no Visitors linkThe plan feature or the leads permission is missingAsk an owner
The page says No BYO visitor-ID sites yetNo LeadPost site is connectedAdd a site on the LeadPost card in Settings → Integrations
No visitors are arrivingThe site is still Pending install, or LeadPost delivery is not enabledActivate the site in Zyan, then run Test Webhook and Enable in LeadPost
Keep and Discard are missing on a rowYou are on the Kept or Discarded tabOnly Pending rows offer them
A row cannot be discardedIt already became a leadWork it in Lead Manager instead
A bulk run only handled some rowsBulk triage is capped per runRead the summary and run it again for the rest
You cannot see a visitor's emailThe inbox shows presence only, never the addressKeep the visitor; the address travels with the lead